Build The System To Create, Fill, And Convert At Scale Through Virtual Events

Why Listen to Me?

With 25+ years in corporate sales and a successful transition to entrepreneurship, I’ve been in the trenches of client acquisition—from high-stakes deals to building a scalable business from the ground up.

I didn’t just create this framework—I leveraged it to grow my own business and have since helped countless entrepreneurs do the same. With over 150+ five-day challenges and virtual events under my belt (both my own and my clients’), I’ve refined a system that consistently attracts and converts high-value clients—without the burnout of endless 1-on-1 sales calls.

Beyond business, I’m a proud father of three boys and a husband of 20+ years. I’m also a youth mountain biking coach for a NICA-sanctioned team in New York, where I mentor the next generation of riders on and off the trail. As a finisher of the iconic Leadville 100 mountain bike race, I know firsthand the endurance, grit, and resilience it takes to go the distance. These same qualities fuel my mission to help entrepreneurs not just scale their businesses, but build them with resilience, purpose, and balance.

How I Developed The Challenge Champion™ Framework

My Journey: From Corporate Sales to Transforming Client Acquisition

My Mission & Vision

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You're in the right place if:

• You have a marketing budget and are ready to invest in your business growth—you’re not looking for freebies.
• You’re tired of endless 1-on-1 sales calls and want a scalable client acquisition system using Challenges & transformative virtual events.
• You’ve built a thriving coaching or consulting business and now want to launch a group program or scalable high-ticket offer.
• You’ve tried webinars and are ready to shift to a virtual event model for client acquisition.
• You’ve built a successful free community, but now it’s time to monetize with a paid version.
• You’re interested in our done-for-you service offerings or consulting services to accelerate your growth.
• You see the value in a one-to-many sales process and want to leverage it to scale without adding more unqualified sales calls to your calendar.

If you’re nodding along, continue along on this quick snapshot.